What is Long Tail Keywords

Long tail keywords is mean a type of keyword phrase that has at least three to four or more words in one search term. Long tail keywords are used when searcher refine search terms and is looking for something rather specific. Example: instead of searching for "leather handbags" the user is searching for "black color cow leather handbags".

These type of keywords are highly specific, and usually brings less traffic to the website, however the conversion probability is much higher if compare to the normal keywords and to marketers, this is what we called more quality traffic.